Made in London, Pai is a British brand through and through - but they borrowed the Maori word "pai", meaning "goodness", as it sums up what they believe in. Pai products are free from Parabens, Alcohol, Phenoxyethanol, Petrochemicals, Detergents (SLS/SLES) and artificial fragrance. They also avoid anything that has the potential to upset or imbalance sensitive skin.
Pai team believes the highest quality organic ingredients create the best performing products - it's a simple equation.
CERTIFICATES: The Vegan Society + Cruelty-free (BUAV) + Soil Association
GOOD STUFF: Recyclable packaging + FSC certified paper and cards + Made in London
AVAG says: this brand offers products with really good and clean ingredients. Once again, we are tempted to eat them, however, we don't think that's recommendable.