Pacifica is elevating the experience of beauty products and overcoming the common perception that natural ingredients don't deliver great results. The brand's mission is complete when they have delivered the best performing products, using safe ingredients in recyclable packaging and components to the largest possible audience of beauty consumers.

GOOD STUFF: Vegan + Cruelty-free + Sustainable efforts + Gluten-free

AVAG says: this brand offers a huge variety of fun beauty products and we love their perfumes! NomNom (we don't eat them, even though we are always tempted).