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All Vegan All Good was created in order to make it easier for you to find vegan, cruelty-free and ethical brands. Because shopping is no longer just a matter of personal taste, style and budget, but also a matter of personal values and ethics.

Below you will find:

  1. What is cruelty free and why shop cruelty-free

  2. Why shop vegan

  3. Certificates to look for when shopping cruelty-free and vegan

  4. The ultimate vegan and cruelty-free beauty and fashion brands lists

  5. Exclusive vegan brands discounts


A product is cruelty-free when there is no form of animal testing at any point in the creation and production of the brand’s products. It is important to know that a product can be cruelty-free, but not vegan.

A company is cruelty-free when:

  1. The finished products are not tested on animals

  2. The ingredients are not tested on animals

  3. The company does not test on animals when “required by law”

    When a company states We only test on animals when required by law it actually means that the finished products are tested on animals to comply with various laws around the world. The biggest problem here is China, where it is required by law for foreign cosmetics companies to test on animals. Therefore: If a company sells their products in China - it is not cruelty-free!

Why cruelty-free?

80% of the world still allows animals to be used in cruel tests for cosmetics. Almost all countries still allow animal testing for cleaning products. Countless dogs, cats, rabbits, guinea pigs, hamsters, mice and rats suffer and die worldwide in routine animal tests for the ingredients that go into deodorant, lipstick and washing up liquid.

The good news is that it doesn’t have to be this way. There are great alternatives to animal testing that are often cheaper, quicker and more effective.

Read more on the official Cruelty-free International Website.


Vegan products in any industry are free from any animal parts and animal ingredients. Vegan products in the beauty industry exclude honey, beeswax, lanolin, collagen, albumen, carmine, cholesterol, gelatin, etc. Vegan products in the fashion industry don’t include leather, fur, wool, silk and other parts of animals.

Why vegan?

Most people decide to go/buy vegan, because they see exploiting animals in any way for our own benefits to be cruel. Buying vegan also helps the environment, our health and other people. Read more on why you should go vegan on the official The Vegan Society website.

It is important to know that:

  1. A product can be vegan but not cruelty free The product may not have any animal ingredients, however, the company could still test on animals and would therefore NOT be cruelty-free.

  2. A product can be cruelty-free but not vegan A product and its ingredients can be free from animal testing, but the products could still be made of animal ingredients.


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Want to buy more cruelty-free and vegan? These lists will make it so much easier for you!

♥ The Ultimate Vegan Fashion Brands List

♥ The Ultimate Vegan Beauty Brands List

♥ Exclusive Vegan Discounts